{"id":33542,"date":"2021-04-13T00:06:11","date_gmt":"2021-04-12T22:06:11","guid":{"rendered":"https:\/\/staging.staging.multiplica.com\/?post_type=mx_informes&#038;p=33542"},"modified":"2023-12-06T23:22:46","modified_gmt":"2023-12-06T22:22:46","slug":"pharmaceutical-industry-challenges-how-to-connect-with-doctors-through-digital-channels","status":"publish","type":"reports_post","link":"https:\/\/staging.multiplica.com\/en\/studies-reports\/pharmaceutical-industry-challenges-how-to-connect-with-doctors-through-digital-channels\/","title":{"rendered":"Pharmaceutical Industry Challenges: How to connect with doctors through digital channels"},"content":{"rendered":"<div class=\"c-text-image c-text-image--has-bg c-text-image--text-contrast-dark\" id=\"block_3d1dfe93778cfa05286d8dca32447249\" style=\"background-color:#1bdea6;\">\n\t<div class=\"c-text-image__main-container\">\n\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__text-block\"><h3 class=\"c-text-image__intro\">Get inspired<\/h3><h2 class=\"c-text-image__title\">Reinventing pharmaceutical sales processes to build relevant relationships with doctors<\/h2><\/div>\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__img-column\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text-image__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/staging.multiplica.com\/wp-content\/uploads\/2022\/08\/Cover-preview-2.png\" alt=\"\" class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<!--\t\t\t\t\t--><!--\t\t\t\t\t\t<div class=\"c-text-image__stamp-container\">-->\n<!--\t\t\t\t\t\t\t--><!--\t\t\t\t\t\t<\/div>-->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"c-info-text o-container\">\n\t<div class=\"o-row\">\n\t\t<div class=\"o-offset-md-1 o-col-md-20 font-moderat-xxxl-regular\">\n\t\t\t<p>COVID-19 has changed pharmaceutical companies\u2019 marketing strategies that were based on face-to-face meetings with sales representatives and health professionals.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Transferring business processes to the digital realm implies a new mindset in the companies to place the doctor and the patient at the center of their proposals. Also a new way of thinking about how to add value to the users at each step of their journey.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"c-slider-text\" id=\"block_766d9f616496e0ef1b4691636d5b65db\">\n\t<div class=\"o-container\">\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-16 o-offset-md-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"c-slider-text__title\">In this ebook you\u2019ll find<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t<div class=\"c-slider-text__swiper\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">Challenges in business processes<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">New opportunities emerged during the pandemic<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"c-slider-text__item-info-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-slider-text__item-info-title\">How pharmaceutical companies can improve their sales<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-slider-text__slider-navigation\">\n\t\t\t\t\t\t<button class=\"swiper-button-prev\" data-hover-class=\"c-slider-hover-item icon-arrows back\"><span class=\"icon-arrows\"><\/span><\/button>\n\t\t\t\t\t\t<button class=\"swiper-button-next\" data-hover-class=\"c-slider-hover-item icon-arrows\"><span class=\"icon-arrows\"><\/span><\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"o-row\">\n\t\t\t<div class=\"o-col-md-22 o-offset-md-1\">\n\t\t\t\t\t\t\t\t<a href=\"#\" \n\t\t\t\tclass=\"c-case-study__link font-moderat-l-medium\" \t\t\t\tdata-hover-text=\"Texto Bot\u00f3n\"\n\t\t\t\t>\n\t\t\t\t\tTexto Bot\u00f3n\t\t\t\t\t<span class=\"icon-arrows\"><\/span>\n\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\t\n\t<\/div>\n<\/div>\n<div class=\"c-text-image \" id=\"block_3d96bba2c6217958e4d0a5c29c3b9dfd\">\n\t<div class=\"c-text-image__main-container\">\n\t\t<div class=\"o-container\">\n\t\t\t<div class=\"o-row\">\n\n\t\t\t\t\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__img-column\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"c-text-image__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/staging.multiplica.com\/wp-content\/uploads\/2022\/08\/Paginas-preview-2.png\" alt=\"\" class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<!--\t\t\t\t\t--><!--\t\t\t\t\t\t<div class=\"c-text-image__stamp-container\">-->\n<!--\t\t\t\t\t\t\t--><!--\t\t\t\t\t\t<\/div>-->\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"o-col-md-10 o-offset-md-1 c-text-image__text-block\"><h3 class=\"c-text-image__intro\">A sneak peak<\/h3><h2 class=\"c-text-image__title\">Pharmaceutical business strategies lost relevance during the pandemic<\/h2><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"author":10,"template":"","tags":[],"class_list":["post-33542","reports_post","type-reports_post","status-publish","hentry"],"acf":{"post_type_reports_post_module_main_cta":"Download Report","post_type_knowledge_image_module_big":24782,"post_type_knowledge_image_module_small":24777,"post_type_knowledge_image_module_header":24787,"post_type_get_response_module_title":"","post_type_get_response_module_form_id":"","post_type_get_response_module_form_sf":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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