We redesigned the MGC Mutua website with the aim of becoming the benchmark digital channel for recruitment, increasing its ability to attract new leads.
+30%
digital uptake
Resultados
1.
More than 50% of leads come from digital channels, increasing digital uptake by more than 30%.
2.
Improvement in behavior and retention metrics on site.
+30%
digital uptake
‘The new MGC Mutua website exceeded the client’s business expectations and has turned MGC Mutua into a much more relevant digital player capable of communicating from its genuine value proposition, multiplying the capture of leads and having a technological platform on the one to build future business needs with confidence’.
Alex Castellote
Senior Online Strategy & UX Consultant at Multiplica and Project Manager of the project.
Destacamos
Positive impact
On MGC Mutua’s business figures and increased weight of the channel.
Ability to attract
New leads in a company with little tradition and culture in online marketing actions.
Clear communication
Of the value proposition to clients and the benefits of MGC Mutua.